26TH MAY 2011
																					
																					
| 09:00 - 09.45 | Registration | 
| 09:45 - 09:50 | Chairs opening remarks:  Ashwin Kumar, Passenger Director, Passenger Focus  | 
| 09:50 - 10:10 | Keynote Address: Rt Hon Theresa Villiers MP, Minister of State for Transport  | 
| 10:10 - 10:20 | Q & A | 
| 10:20 - 10:40 | 
 Smart & integrated ticketing: enabling national vision  | 
| 10:40 - 11:00 | 
 Where next for London's smart ticketing system?  | 
| 11:00 - 11:20 | 
 Transport Scotland's 'Smart Ticketing' Concessionary Travel Project  | 
| 11:20 - 11:35 | Q & A | 
| 11:35 - 11:55 | Refreshment Break | 
| 11:55 - 12:15 | 
 Greater Manchester's Vision for Smart Ticketing   | 
| 12:15 - 12:35 | 
 Contactless Payment Cards: the Future for Integrated Transport?  | 
| 12:35 - 12:55 | Smart media: a standalone driver of growth, or a catalyst for business change? Dave Lynch, Group IT and Procurement Director, Go-Ahead  | 
| 12:55 - 13:10 | Q & A | 
| 13:10 - 14:00 | Lunch | 
| 14:00 - 14:05 | Afternoon Chair's opening remarks:  Grant Klein, Director - Transport, Detica  | 
| 14:05 - 14:25 | Going down mobile ticketing route - M ticketing  Mike Woodhouse, Marketing Manager, Arriva  | 
| 14:25 - 14:45 | Intelligent Travel Information: Edinburgh Bus Tracker Stuart Lowrie, Project Manager, Edinburgh City Council and Gordon Christie, Independent Software Developer  | 
| 14:45 - 15:00 | Q & A | 
| 15:05 - 15:20 | Refreshments | 
| 15:20 - 15:40 | 
 Getting Smart through Segmentation  | 
| 15:40 - 16:00 | 
 Using Social Media to promote sustainable transport, engage with customers and achieve behavioural change  | 
| 16:00 - 16:20 | 
 The Success of Smarter Choices  | 
| 16:20 - 16:35 | 
 Q & A  | 
| 16:35 - 16:40 | 
 Chair's Closing Remarks  |