As the bus industry undergoes a once in a generational change, so does First Bus. The relaunch is far from simply a new 'lick of paint' – it's the culmination of years of business transformation, reflecting a major shift in its priorities to focus more on its customers and colleagues.
The 'Moving the everyday' campaign is a bold reference to the integral role the bus plays in unlocking environmental, social, economic and health benefits by moving communities and connecting people. It celebrates everyday heroes from right across the communities First Bus serves - buses don't just move a nation, they bring a nation together, every day.
First Bus has become a leader in decarbonisation, investing £250m in transitioning toward a zero-emission bus fleet by 2035. It's building an inclusive and engaged workforce in a business that is an accredited real Living Wage employer and is digitally transforming the travel experience for customers.
This latest phase sees First Bus focus even more intently on improving the basics of customer service and setting targets including improving punctuality; minimising cancellations; improving vehicle cleanliness; maintaining colleague and customer safety; and providing accurate and timely information to customers.
This is all underpinned by a new and improved development programme to help their team members put customer experience first, which is crucial as they continue to invest in improving service delivery.
This brand relaunch is the culmination of years of planning and hard work from their teams, taking on feedback from customers and people, and the company is proud to announce this new chapter for First Bus.
At the heart of the brand's transformation launch campaign is a beautifully uplifting and sincere 60-second manifesto film – society's ode to the magical, humorous and sometimes annoying moments that can only be found on the bus – featuring musician and actor, Jordan Stephens.
Alongside the manifesto video, First Bus partnered with TV personality Josie Gibson for this campaign to help promote the vital work buses do in connecting people to their local communities, as she shared her own story about what a key role the bus played in her life and career too in Bristol.
Josie also shared the stories of resilience, dedication and community spirit of a few everyday heroes up and down the country, representing the everyday of the many, showing how the bus brings people together.
The campaign aims to inspire people to make the switch from cars to buses, connecting people, reducing congestion, improving air quality, and contributing to the wider goal of reaching net zero.
For more information: firstbus.co.uk/everydayheroes
