A few comments from younger bus passengers taken from our forthcoming work on 14-19 year olds and bus services:
• "Display bus fares at the bus stop, with the timetable. Advertise any discounts more. They could have child, teen and student prices, and make it clear what the age groups for each category are." (Essex, 14-16s)
• "Clean, on time, drivers that greet you, maybe something to do on the bus like the Metro and more reliable, make sure it's on time every time." (Leeds, 17-19s)
• "Air conditioning, charging USB ports, comfortable seats, more room for people standing, and more rails, carpeted floor so it's not slippy when it gets wet, and it's cleaned thoroughly throughout the day, more seating at the bus stop with a shelter for when it's raining". (Solihull, 14-16s)
• "Would be nice to have something that tells you where you are or when you are getting to a certain bus stop because I had to look on Google Maps on my phone, or at least for it to say the name of the bus stop at the actual stop." (Essex, 14-16s)
• "The best solution would be to have the electrical signs or an online thing where you could track your bus, so then I can judge when I need to leave home." (Essex, 17-19s)
Bus operators know they have to keep these passengers on board for the future. Current passengers rate services well in our Bus Passenger Survey (very well in some cases!), the spread of wi-fi and contactless is fast, the bus fleet is pretty accessible and relatively modern.